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Cloud Biking #InAbuDhabi @ Volvo Ocean Race

Year of production: 2014

First Release: 2014, UK

Industry: Tourism, Gaming

Game design and development: Pixelhunters

Client: TCA Abu Dhabi


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Direct video link: https://vimeo.com/117196355

 

Cloud Biking #InAbuDhabi by Pixelhunters Races at Abu Dhabi Grand Prix, Volvo Ocean Race

 

After ramping at the World Travel Market in London, the video game Cloud Biking #InAbuDhabi developed by Pixelhunters races along with the adventure-hopefuls at Abu Dhabi Grand Prix on November 23, 2014. The Abu Dhabi Tourism and Cultural Authority brought the game in its homeland to promote the city’s tourism among its people and visitors who want to experience the wonderful tours, activities and cultural diversity.

While Lewis Hamilton wins the title, the people who participated had fun cycling around the city through the virtual 3D game podium with an iPad and big screens. The same mechanics were implemented. The gamer that tops the leader board gets the chance to experience Abu Dhabi at its best in reality by winning a round trip to Abu Dhabi and a 5 star hotel experience.

 

The Volvo Ocean Race in Abu Dhabi was also a massive success with people having fun as they release their adrenaline rush to the game that gives them wonderful virtual tour over the city. Cloud Biking #InAbuDhabi goes on as the Abu Dhabi Tourism and Cultural Authority continues to promote the city’s vibrant tourism industry. Pixelhunters, on the other hand, supports the cause by making sure that the video game will not just entice competitiveness but to also show the city’s wonders without compromising entertainment.

 

The team will also be present at this year’s HSBC Golf Championship. Have fun cloud biking #InAbuDhabi!
In case you missed it, here’s how we did at World Travel Market in London: pixelhunters.com/en/projects/view/104