25.11

2021

Bioderma @ Emirates Dermatology Society Exhibition again with the AR Run game

Pixelhunters recently collaborated with NAOS Middle East (Bioderma) to implement Bioderma’s educational material about the benefits of their product’s ingredients over a variety of skincare problems into a multiplayer AR game. The AR RUN game mechanics, part of the multiplayer team training platform, fit well into the company objectives to create a more engaging way to increase awareness and knowledge towards the Bioderma brand.

This is the second event to use the AR Run game. This time at the Emirates Dermatology Society exhibition. Doctors experienced via augmented reality (AR) and a game-based approach the knowledge about the most common types of hyperpigmentation, mode of actions of key actives of Bioderma products, efficacy proofs of treatment and how to use them. The game experience made the events more fun, interactive, collaborative and competitive and the most knowledgeable doctors were recognised.