25.10

2013

Traffic Safety Game - Dubai Public Prosecution

Pixelhunters, together with its partner AMV Information Technology Consultants developed a traffic safety game - a noble initiative of Dubai Public Prosecution. The game was shown for the first time at Gitex 2013, at the Dubai Public Prosecution exhibition stand.

The game aims to promote the culture of safe and legal driving and will be available for download on Apple Store very soon.

The game is uniquely educational and entertaining and is the first-of-its-kind worldwide. The game displays Dubai’s real landmarks and, by the end of each game, the players are familiarised with the traffic violations they committed.

All the traffic points and fines from the real life are replicated into the game. Global scoring system allows players to be ranked and they can share their results on the social media platforms.

The players can experience a 1 to 1 replica of the Dubai Road system from the Public Prosecution to Burj Khalifa.

With this initiative, Dubai Public Prosecution hopes to decrease the number of road accidents in Dubai and intends to award the best ranked players of the game.

If you are interested in in-game brand positioning or if you simply want to help promoting the cause of safety driving, please feel free to contact us at info@pixelhunters.com.